Las empresas abiertas parece que deberían ser transparentes.
Por tanto, ¿qué papel juega la arquitectura en enviar este mensaje y en reforzarlo?.
Fina observación de Kazys Varnelis respecto a la arquitectura y el mensaje que avanza. (Transparency, literal or embedded?)
As New York's 5th Avenue Apple Store demonstrates, transparency is strongly linked to the Californian Ideology, the myth that our new culture makes information available to everyone and that the Internet is a libertarian playground of self-expression. Raised on Ayn Rand and a love of technology, many architects have adopted this ideology wholesale, arguing that architecture itself should be transparent, sometimes literally, sometimes figuratively. The latter position argues that architecture should go with the flow and (somehow following Deleuze) celebrate capital and the glorious new, networked age.
But the Apple Store makes visible nothing—the real business is conducted underground, out of site [¿sight?] to the passerby.
Lo cual da que pensar en la relación de ciertas empresas muy innovadoras (o percibidas como tales) y su apertura y transparencia.
