Content was never king

"Content was never king, contact is s"

Douglas Rushkoff, "Program or be programmed"

Rushkoff reminds us os something very simple: the net is there not just to sell content but to put each other in contact. Beyond a plain "social" view of this, he recovers the idea that the this contact is for doing something else together. This ability is connected to our capacity of understanding the working of the digital world, which he identifies with the logic of programming. 

This little book has its pluses and minuses. It may be specially awkward for some because ts central premise is out the logic of those who still see the Internet as an enormous content repository, or even as a "read/write" web centered on the collective production of internet. It is interesting to compare how the book is evaluated by those whose personal and professional trajectory is not centered in programming (in Spanish) and those other who do have extensive involvement in this practice. It is a curious thing to do. I mean, both to read the book and to perform the comparison. Doing both helps you see a recurrent problem about the perception of what the cultural kernel of this strange "digital era" may be. We'll keep returning to both the book and the kernel.